P.P.C .(Pay per Click) or Google Ad word is a subdivision of internet marketing in which each time a fee is paid, when their advertisement is clicked. PPC is a method of buying visits on your website rather than earning the organic visits and boost your business with the help of Search Engine Marketing (PPC). With PPC, the advertisers bid for the specific keyword, which are applicable to the targeted market. It, proffer purchase opportunities, wherever people are searching for the related topic.

Features of PPC

The features of the PPC are divided in three phases:-

Research and analysis phase

  • Market Research through keywords
  • Website Analysis
  • Competitor analysis

  • Setting up the campaign

  • Display campaign
  • Search campaign
  • Mobile campaign
  • Remarketing campaign
  • Product Advertisement campaign
  • Video campaign


  • Enhanced study on addition of new keywords
  • Removal of poor keywords
  • Keyword performance analysis
  • Bid for optimization
  • Review of landing page
  • Click Fraud monitoring
  • Google certifications