P.P.C .(Pay per Click) or Google Ad word is a subdivision of internet marketing in which each time a fee is paid, when their advertisement is clicked. PPC is a method of buying visits on your website rather than earning the organic visits and boost your business with the help of Search Engine Marketing (PPC). With PPC, the advertisers bid for the specific keyword, which are applicable to the targeted market. It, proffer purchase opportunities, wherever people are searching for the related topic.
The features of the PPC are divided in three phases:-